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Satya Nadella “The Biggest Gaming Business is the Windows Business”

Today, Microsoft CEO Satya Nadella just appeared on TBPN during a live broadcast, and spoke a little bit about gaming, Xbox and just what the agenda is, including details on putting Xbox games everywhere, the future of console and PC and the future of the industry.

In an interview for TBPN hosted by John Coogan and Jordi Hays, Microsoft CEO Satya Nadella sat down to chat, and it was mostly about today’s early announcement regarding Microsoft and OpenAI. For Satya’s segment, the video is still live, so you’ll have to rewind to around -1 hour, 24 minutes. Here’s the full transcript specifically on gaming, which stats at -1:14:49.

On Gaming, Windows, and the future of the Industry

Satya Nadella “The Biggest Gaming Business is the Windows Business” | Image: TBPN

Satya Nadella: “Remember, the biggest gaming business is the Windows business. To us, gaming on Windows, and of course Steam – has built a massive marketplace on top of it and done a very successful job of it. So to us, the way we are thinking about gaming is; let’s first of all , now we are the largest publisher, after the Activision [deal] so therefore we want to be a fantastic publisher, similar approach to what we did with Office.”

“We’re going to be everywhere, in every platform. We want to make sure, whether it’s consoles, whether it’s the PC, whether it’s mobile, whether it’s cloud gaming – or the TV; we just want to make sure the games are being enjoyed by gamers everywhere. Second, we also want to do innovative work in the system side, on the console and on the PC. And it’s kind of funny, people think about the console, PC as two different things. We built the console, because we wanted to build a better PC, which could then perform for gaming. So, I kind of want to revisit some of that conventional wisdom. But at the end of the day, console has an experience that is unparalleled. It delivers performance that’s unparalleled, that pushes I think, the system forward.”

“So I’m really looking forward to the next console, the next PC gaming, but most importantly the game business model has to be where we have to invent maybe some new interactive media as well. Because, after all, gaming’s competition is not other gaming. Gaming’s competition is short-form video. And so if we as an industry don’t continue to innovate both how we produce, what we produce, how we think about distribution, the economic model – the best way to innovate is to have good margins. Because that’s the way you can fund.”


How you do you feel about Satya’s comments on consoles and the wider industry? Let us know in the XboxEra Forums or make some noise in the lively XboxEra Community Discord Server. If you’re looking to be a bigger part of an amazing community, then either choice is a good one!

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Jon "Sikamikanico" Clarke

Stuck on this god-forsaken island. Father of two, wishes he could play more games but real life always gets in the way. Prefers shorter and often smarter experiences, but Halo is King.

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One Comment

  1. Satya is gonna speed run ruining Xbox for consumers and making it better for investors. It’s ggs and after over 20 years with Xbox and being loyal and having not maintained relationships with my friends from highschool who had ps I have to have the strength to walk away from this company and I suspect it’s all due to satya. And Microsoft’s horrible marketing team

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