
Xbox is sponsoring the Xbox Bowl, a college football bowl game that will take place on December 18th, 2025.

Xbox is sponsoring a U.S. college Football bowl game. When Missouri State faces off with Arkansas State on December 18th, the game is sponsored by our namesake. Game time is 9 pm and will air live from The Star in Frisco, Texas.
We’re proud to welcome Xbox as the title sponsor of this bowl game as their brand aligns perfectly with the excitement and energy of college football and especially the Bowl Season,” said Sean Johnson, Executive Director of the Xbox Bowl. “Plus, we couldn’t be more excited to have the opportunity to host two great football teams to experience the Xbox Bowl.”
This is the first Xbox Bowl, with Xbox’s press release stating that “Fans can expect fun, Xbox-themed moments and in-venue activations designed specifically for the bowl.” Chris Lee, Vice President of Xbox Marketing, had this to say:
“The Xbox Bowl is where the thrill of game day meets the joy of play. Teaming up with ESPN Events lets us bring fans even closer to the fun, whether they are in the stands in Frisco, watching the bowl game at home, or playing with friends around the world. Together we are celebrating the passion for play, on the field and in the ways people love to game, and reimagining what game day can be for lifelong players and for those experiencing the thrill for the first time.”
How do you feel about Xbox sponsoring a College Football Bowl game? Let us know in the XboxEra Forums or make some noise in the lively XboxEra Community Discord Server. If you’re looking to be a bigger part of an amazing community, then either choice is a good one!
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