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Square Enix details plans for AI use, increasing 'Customer Contact Points' and reaffirm Multiplatform Strategy - Final Fantasy Rebirth will come to Xbox

Final Fantasy Rebirth will come to Xbox

Square Enix have released a ‘progress report’ on their medium term business plans, and there’s a fair bit of information on what they refer to as a ‘3-year reboot for long term growth’. Among notes on their plans for AI, their overseas structural reform, and plenty of other tidbits, one key element should garner plenty of attention from Xbox fans. Square Enix have reaffirming their ‘Multiplatform Strategy’ – Final Fantasy Rebirth will come to Xbox.

As a part of their plans, they detail four key strategies:

  • Enhance productivity by optimizing the development footprint in the Digital Entertainment (DE) segment
  • Diversify earnings opportunities by strengthening customer contact points
  • Roll out initiatives to create additional foundational stability
  • Allocate capital giving consideration to the balance between growth investment and shareholder returns

So far, so thrilling. The second element on this plan is what we’re focusing in on here, because – as laid out by Square Enix themselves – selling to more customers ‘diversifies their earning opportunities’. Who knew? You can check out their slide from the deck below.

Square Enix details plans for AI use, increasing ‘Customer Contact Points’ and reaffirm Multiplatform Strategy – Final Fantasy Rebirth will come to Xbox | Image Credit: Square Enix

There’s also some notes on Square Enix’s plans for AI utilisation in Japan, with the publisher noting the initiation of ‘joint research’ with the Matsuo Laboratory at the University of Tokyo. The aim here is to improve the efficiency of game development by using AI technologies, with a target of 70% of that work being completed by AI.

Square Enix details plans for AI use, increasing ‘Customer Contact Points’ and reaffirm Multiplatform Strategy – Final Fantasy Rebirth will come to Xbox | Image Credit: Square Enix

Are you happy to see confirmation that FF7 Rebirth will come to Xbox? How do you feel about Square Enix using AI? Let us know in the XboxEra Forums or make some noise in the lively XboxEra Community Discord Server. If you’re looking to be a bigger part of an amazing community, then either choice is a good one!

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Jon "Sikamikanico" Clarke

Stuck on this god-forsaken island. Father of two, wishes he could play more games but real life always gets in the way. Prefers shorter and often smarter experiences, but Halo is King.

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