
With Xbox recently announcing that their line up for Gamescom 2025, aside from featuring tons of great looking games, will also feature the first public hands-on with their ASUS partnered ROG Xbox Ally and Xbox Ally X. Now, reliable leaker ‘billbil-kun’ has shared some news regarding the price via Dealabs in a new report.

While neither the launch date or price have actually been confirmed by Microsoft or ASUS, we’ve seen plenty of leaks on the price and launch date, most notably from eXtas1s. Now, this new report states that “Following our recent investigations, we were able to confirm the prices of Xbox’s upcoming handheld consoles. Unsurprisingly, they match previous leaks: €599 for the Xbox Ally and €899 for the Xbox Ally X. Among the other data we gathered, we were able to identify when pre-orders would launch. Both models will go on sale on Wednesday, August 20th, 2025.”
Billbil-kun also points out that the Xbox team have a live show scheduled for the same day as the reported pre-order leak, on Wednesday August 20th at 1400hrs BST. We’ve shared those details below:

Per the Xbox Wire Blog: “For those who can’t make the trip to Cologne this year, we’ll be bringing the show to you with a broadcast live from the heart of the Xbox booth on Wednesday and Thursday. Join Xbox and friends for a deeper dive into some of the highly anticipated games at gamescom 2025 from our first party studio teams and partners around the world. We’re bringing you first-look gameplay, developer interviews, new trailers, updates, and more. We can’t wait to connect with fans across the globe and show off some of the amazing games coming soon to Xbox.“
Wednesday, August 20
- Xbox @ gamescom 2025 Broadcast
- Start: 6am PT / 9am EDT / 2pm BST / 3pm CEST
- Featuring the ROG Xbox Ally handhelds, Grounded 2, Keeper, Call of Duty: Black Ops 7, and more.
Thursday, August 21
- Xbox @ gamescom 2025 Broadcast
- Start: 6am PT / 9am EDT / 2pm BST / 3pm CEST
- Featuring Ninja Gaiden 4, Overwatch 2, The Outer Worlds 2, and more.
While none of this is confirmed, we think this is all pretty accurate indeed. We’ll bring you more detail straight from Gamescom in Cologne, later in August.



