Microsoft today revealed a new marketing campaign for the Xbox platform. It emphasizes what Xbox as a platform has become. And what is will be in the future.
The press release over at Xbox Wire states the following:
”At Xbox, we’re building a future defined by player choice—where people can play their favorite games, discover new adventures, and connect with friends, wherever and however they love to play.
We also believe that gaming should be easy to access and available for everyone, so whether you have an Xbox console, play on PC, with Samsung Smart TVs, handhelds, mobile phones, Amazon Fire TV, or a Meta Quest headset with Game Pass Ultimate, you can play with Xbox.
In fact, you’re probably reading this on an Xbox-enabled device, that can be powered on with the help of Cloud Gaming or the Xbox App for PC. And that’s the inspiration for our new ‘This is an Xbox’ campaign. This Is an Xbox invites people to play with Xbox across multiple devices and screens. It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone. Launching today, the campaign will come to life in a variety of ways.
This Is an Immersive Takeover
To truly understand what an Xbox is, it’s equally important to understand what is not an Xbox. To bring this to life, we’ve had some fun and labeled “This is Not an Xbox” on non-Xboxes in unexpected places, while also featuring our “This is an Xbox” campaign visuals across San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane, London, New York, and Berlin to highlight all the devices that are part of Xbox. ”
Besides a trailer, physical marketing and a fancy slogan. Microsoft is also partnering with other companies in this campaign. They are partnering with the likes of Samsung and Crocs to create advertisements for two companies at once. You can see an example below:
Very nice campaign, let’s go Xbox!!
If people didn’t understand, I hope they will with this ad campaign. It seems to be aimed at riling people up at the thought that they all have an Xbox even if they don’t want to. I think it’s bold but it makes the point clear.
Good timing. Going to the location to see some stuff to buy as well as bypassing ads.
Good they should keep the momentum going.
Rofl.
I guess I need to be faster if I want a top score.
You beat me!
Slick.
Hope this will go live on TV too
I honestly think this is quite cool!
I want an over the top Game Pass insanity ad next.
https://x.com/wario64/status/1857113974048772216?s=46&t=O_AGT9SEnlptKOF_2SxtqQ
I wonder if there will be an ugly sweater.