Developer ATLUS today announced the start of their “Awaken 2024” social media campaign for their up and coming role-playing game ‘Metaphor: ReFantazio‘. The company beckons US residents to rise up for the throne by creating their own Metaphor-themed campaign posters at Awaken2024Campaign.com (powered by Snapchat).
Fans are encouraged to share their custom creations on their Instagram by updating their profile picture and using the hashtag #Awaken2024 and tag @atlus_west. Those who share their poster with the above tags before September 6, 2024 have a chance to be featured on Awaken 2024’s campaign leaderboard and entered to win a collector’s edition of Metaphor: ReFantazio (5 winners selected – US participants only). Rules and conditions can be found on the Awaken campaign website.
ATLUS also launched a separate Awaken 2024 influencer-only tournament, watch for the Awaken 2024 posters from the eight influencers vying for kingly power! List of influencer participants include: BreeBunn, Jesse Cox, SuperButterBuns, Runebee, Aruuu, CrystAAHHL, RogersBase, and Lovelymomo. Vote with Instagram likes for which influencer you want to see being the king of the United Kingdom of Euchronia in this promotion.
The Awaken 2024 campaign also coincides with ATLUS’ presence on the first day at PAX West. ATLUS’ election-themed trip to Seattle includes a skinned campaign bus, ballot box, lawn signs and fun “Vote Metaphor” stickers for fans to receive for free while supplies last (items at PAX West not available online).
Take a look at ATLUS West on Instagram and X later today to see images from the event, including the campaign bus at PAX West!
Metaphor: ReFantazio launches on PC via Steam/Microsoft Store, PlayStation, and Xbox Series consoles on the 11th of October.
