Microsoft has responded to the decision by CADE to approve the Activision-Blizzard deal in the Brazil market. They uploaded a PDF document to news.microsoft.com laying out various points made by CADE that factored in to their approval of the deal.
The most interesting point in this entire saga has been the back and forth between Sony and Microsoft as both companies attempt to make their case about why the deal should or should not go through. Microsoft agrees with CADE’s position on Sony’s market position, saying “SG-CADE concluded that Sony has been the market leader for more than 20 years, has the largest user base and console installed base, has a robust game catalog and partnerships with third-party publishers, in addition to significant brand loyalty. Those attributes would contribute to the competitiveness of the PlayStation after the transaction, even without
Activision Blizzard content.”
As more regulating bodies reach their decisions over the coming months, it will be interesting to see how Microsoft responds. They are clearly doing all they can to make sure the deal passes and still expect the deal to close by June of next year.
