Microsoft had considered SEGA, Bungie, Zynga, Niantic, and more to bolster their Xbox Game Pass lineup “both on and off-console”. Per The Verge, in internal documents related to the FTC v. Microsoft hearing, in 2020 Microsoft Gaming CEO Phil Spencer had expressed a potential acquisition of SEGA SAMMY to Microsoft CFO Amy Hood and CEO Satya Nadella because of SEGA’s “well-balanced portfolio of games with global geographic appeal” and to help “accelerate Xbox Game Pass both on and off-console.”
Along with SEGA, other companies such as Bungie, Niantic, Zynga, Thunderful, and others were listed as key targets for a merger and acquisition in 2021. Many of them were listed for their mobile gaming experience which has been a target for Microsoft’s Gaming division for some time and one of the major contributing reasons for the current Activision-Blizzard King acquisition the company is currently pursuing.
Courtroom proceedings for FTC v. Microsoft are to resume tomorrow.