Microsoft has revealed in an interview with The Verge that they’re shutting down Mixer. After a disappointing year for the platform it seems Microsoft is done with their own platform. They are now changing their focus to Facebook Gaming.
The Verge has interviews Phil Spencer about this move. He has the following to say.
“We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there. I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”
Microsoft had to choose between selling off Mixer or ditching it. As it didn’t want to invest more into the platform.
“It wasn’t as much about return on sell, it was about finding a partnership that was the best things for the community and streamers, We think this is it, and it gives us a great place to launch more xCloud content and give gamers the ability to play from there.”
Microsoft is partnering with Facebook to bring xCloud to billions of Facebook users.
You can read the full The Verge interview with Phil Spencer here.