GamePass seems to be a thriving business for Xbox. Not necessarily on a Netflix scale, yet at least, but as an idea that went from novelty to must own if you own an Xbox or PC.
According to ID@Xbox lead Agostino Simonetta,“[Game Pass] subscribers are playing 40% more games — including titles outside the Game Pass catalogue.”
Simonetta also added that “An impressive 91% of subscribers say they have played a title they would not tried without Xbox Game Pass, while Microsoft has noticed members are playing 30% more genres than they did before joining.”
So, it seems obvious that players who use Game Pass are playing more games, and that they’re trying different type of games as well.
This seems to be a good thing for business at Xbox, as more players are playing more games, which should lead to a more active user base.
Game Pass seems to be thriving, and it’s subscriber base seems to be incredibly active. Game Pass is still in its early stages, and it will be interesting to see where the service is going into next gen.
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