Xbox has made an interesting hire recently by bringing in Seth Schiesel, former journalist for The New York Times and Protocol as Director of Executive Communications for Xbox.
It is not entirely clear what this new role will bring, but it is likely to help better communicate the goals of Xbox to the fan base. Xbox has had a turbulent history of communicating or selling their products in the past so hiring someone as talented as Seth could be a good move.
In fact, Phil Spencer was interviewed by Seth early last year, make sure to check that out to get a better understanding of who Seth is.